Wonderbra, or their ad agency, has an taken a innovative approach to draw attention to their product. It’s this:
It’s a billboard/photograph made of many women of all shapes, sizes, and backgrounds in their…well, the same thing wonderbra sells. 
The same technique could be applied to anything, and I wouldn’t be surprised to see this used for other ads as well.
More details on the campaign can be found here at 3MakeStuff Blog on World’s greatest collage?
3 responses so far ↓
smartpeopleiknow // August 20, 2008 at 3:27 am |
Oh, with a few exceptions, it’s likely NSFW.
7 Proven Ways to Generate a Ton of Traffic! // August 24, 2008 at 8:12 pm |
[...] How to make a viral marketing campaign « Smart People I Know [...]
Harold // September 1, 2008 at 12:20 pm |
OK… first it’s kinda cool for a billboard but kinda stupid for a website.
Second.. what on earth is the viral component in this ?